Shpageeza: BACCI committed to cricket promotion and commercialisation

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BACCI

KABUL: British Afghan Chamber of Commerce and Industry (BACCI) has promised full support after its corporate member MA International Holding (MAIH) Group won the ticketing and services management contract for Afghanistan’s biggest cricket league. 

It is the first time that a BACCI corporate member has won a major sporting contract in Afghanistan and the second time that BACCI has promised its support for the promotion and commercialisation of Afghanistan cricket following Afghanistan’s historical match in Lord’s Cricket Ground where BACCI collaborated with Marylebone Cricket Club (MCC) to promote and support the Afghanistan versus MCC cricket match.

MAIH Group Afghanistan and Afghanistan Cricket Board (ACB) signed an agreement for match ticket management and services provision for the upcoming Shpageeza Cricket League 2017, Afghanistan’s premier cricket tournament held every year in the capital Kabul.

ACB leadership awarded the contract to multinational consulting and contracting firm MAIH Group for the provision of services for the Shpageeza Cricket League 2017 following a winning bid from the firm in an open auction. MAIH Group was announced the winner after placing a winning bid of 7,255,700 million Afghanis.

As per terms of agreement, MAIH Group will provide tickets in the capital and provinces to cricket fans through its branches by utilising state of the art match ticket management and sales systems.

ACB leadership urged cricket fans across the country to support their favourite teams and players in the upcoming tournament by purchasing tickets. ACB added that the attendance and support of fans for the tournament will make the event a memorable experience.

MAIH Group director Dr Zia Ur Rahman Zia assured ACB leadership of the commitment of the company to provide highly organised services through advanced match ticket management systems to give every cricket fan in Afghanistan the chance to purchase tickets for the upcoming event.

For information about Shpageeza, please visit: www.cricket.af or www.maihgroup.com